5: The Low Carbon Ethic:
The success of such an ambitious project as this depends on the majority of the population taking on board the idea of a Low Carbon City. This will not be easy to achieve as it has to be recognised that there is a sense of climate apathy (indeed scepticism). But we believe that if a sizeable chunk of the community can create a buzz about how reducing carbon can create a better city, then this creates its own momentum.
We propose that every opportunity be taken to communicate the seriousness of climate change, and to promulgate the idea of 2020 Vision (or whatever new title is developed for this project).
In particular we need a prominent central location for a huge "thermometer" to identify progress on how Exeter is meeting its Carbon Targets.
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